TrustPay, known for its acquiring and online payment services across Europe, has officially rebranded as finby and at the same time secured a new financial license in Malta.
According to the company, the twin announcements mark a significant moment for the Slovak company as it looks to broaden its role in the fast-evolving payments industry.
Discover how neo-banks become wealthtech in London at the fmls25
New Brand and Broader Reach
The rebrand signals more than a cosmetic change. finby describes the new identity as a reflection of “clarity, adaptability and ambition,” capturing what it sees as the next stage of its growth.
The Maltese license further strengthens its regulatory base, enabling the company to expand services and increase its footprint in European markets.
Commenting about the move, David Rintel, the CEO of finby, said: “Rebranding to finby marks an evolution for our company. Our new identity reflects the clarity, adaptability, and ambition that define the next phase of our growth. Securing a Maltese license further strengthens our foundations and extends our ability to serve clients across Europe.”
Aiming for Faster Payments
While the company has changed its name, its goals remain consistent. finby plans to provide what it calls faster and smarter solutions tailored to the needs of international merchants and e-commerce businesses. Rintel emphasized that although the brand is new, the firm’s long-standing dedication to strong partnerships and reliable service has not changed.
Read more: London-Listed Beeks Financial Partners With TMX for Cloud-Based Market Access Service
Founded in 2009, TrustPay – now finby – has built a client base among online businesses managing cross-border transactions. It offers acquiring services and local payment options tailored to the requirements of each European market.
The addition of the Maltese license expands its regulatory reach and positions it for further growth in a sector where speed and compliance are increasingly critical.
EU Oversight Reshapes Malta
Malta has become a hub for crypto and payments firms in recent years, but regulators are steadily tightening oversight. This year, the Malta Financial Services Authority (MFSA) ordered all locally licensed crypto-asset service providers (CASPs) to set up dedicated websites for clients in the EU and EEA.
The move followed the regulator’s sweeping review into how Maltese-licensed firms are applying the EU’s new Markets in Crypto-Assets Regulation (MiCA). The MFSA found that several companies, particularly those operating as part of global groups, run websites with layered navigation structures and mixed content targeting different jurisdictions.
Under the new directive, firms must channel EU/EEA clients to websites containing jurisdiction-specific information and make transparent disclosures where offerings are restricted or unavailable.
TrustPay, known for its acquiring and online payment services across Europe, has officially rebranded as finby and at the same time secured a new financial license in Malta.
According to the company, the twin announcements mark a significant moment for the Slovak company as it looks to broaden its role in the fast-evolving payments industry.
Discover how neo-banks become wealthtech in London at the fmls25
New Brand and Broader Reach
The rebrand signals more than a cosmetic change. finby describes the new identity as a reflection of “clarity, adaptability and ambition,” capturing what it sees as the next stage of its growth.
The Maltese license further strengthens its regulatory base, enabling the company to expand services and increase its footprint in European markets.
Commenting about the move, David Rintel, the CEO of finby, said: “Rebranding to finby marks an evolution for our company. Our new identity reflects the clarity, adaptability, and ambition that define the next phase of our growth. Securing a Maltese license further strengthens our foundations and extends our ability to serve clients across Europe.”
Aiming for Faster Payments
While the company has changed its name, its goals remain consistent. finby plans to provide what it calls faster and smarter solutions tailored to the needs of international merchants and e-commerce businesses. Rintel emphasized that although the brand is new, the firm’s long-standing dedication to strong partnerships and reliable service has not changed.
Read more: London-Listed Beeks Financial Partners With TMX for Cloud-Based Market Access Service
Founded in 2009, TrustPay – now finby – has built a client base among online businesses managing cross-border transactions. It offers acquiring services and local payment options tailored to the requirements of each European market.
The addition of the Maltese license expands its regulatory reach and positions it for further growth in a sector where speed and compliance are increasingly critical.
EU Oversight Reshapes Malta
Malta has become a hub for crypto and payments firms in recent years, but regulators are steadily tightening oversight. This year, the Malta Financial Services Authority (MFSA) ordered all locally licensed crypto-asset service providers (CASPs) to set up dedicated websites for clients in the EU and EEA.
The move followed the regulator’s sweeping review into how Maltese-licensed firms are applying the EU’s new Markets in Crypto-Assets Regulation (MiCA). The MFSA found that several companies, particularly those operating as part of global groups, run websites with layered navigation structures and mixed content targeting different jurisdictions.
Under the new directive, firms must channel EU/EEA clients to websites containing jurisdiction-specific information and make transparent disclosures where offerings are restricted or unavailable.
