Shir Shalom, who led various projects related to risk management at eToro, has announced her departure from the financial trading platform after serving nearly four years in various leadership roles. “Forever an eTorian,” she wrote on social media, without revealing what her next career steps would be.
Shalom is the second eToro employee to announce their departure in recent weeks, potentially signaling a broader management shift as the company prepares for its long-anticipated public offering.
Leaves eToro After Three-Year Tenure
Shalom, who joined eToro in October 2021, most recently held financial, operational, technology, and model risk management functions at the broker. During her tenure, she worked closely with Deputy CEO Hedva Ber and Chief Risk Officer Sharon Biran to strengthen the company’s risk management framework.
“After years of doing – executing and building—it’s time to say goodbye to eToro,” Shalom stated in her announcement. She highlighted her work with Ber, describing her role as “turning vision into action” while serving as the deputy CEO’s right hand.
Shalom initially joined eToro as Chief of Staff in the Global COO and Deputy CEO Office, where she managed a budget exceeding $30 million and led expense reduction efforts that reportedly decreased yearly costs by $12 million. In 2023, she transitioned to her most recent position heading risk management across multiple domains.
In this capacity, Shalom was responsible for developing the company’s financial risk management program, managing operational risk across the eToro Group, building the model risk management domain, and leading business continuity planning. Her oversight also extended to information security, cyber, and privacy matters within the Operational Committee.
From KPMG and Accenture to eToro
Before joining eToro, Shalom worked at Accenture Israel for over five years, rising to Technology Consulting Manager in the Financial Services Industry. Her previous experience also includes positions at KPMG Israel, where she conducted financial audits and compliance assessments for major financial institutions.
During her time at eToro, Shalom also led “Invest with Her,” the company’s female investor community initiative, and had responsibilities for delivering compliance and risk updates to the board.
Shalom decided to leave the company at the moment when eToro chose to suspend its IPO roadshows in response to market turmoil triggered by the trade war and Trump’s tariffs. According to the official statement, the fintech is “evaluating market conditions” but has reportedly not changed its plans to go public in this quarter of 2025.
Veteran Marketing Expert Also Departs
In another significant departure, Shiran Herzberg, eToro’s Director of Media Partnerships and Head of Marketing for the GCC region, left after more than 13 years with the company. Herzberg joined eToro in 2012, initially working in customer service and affiliate management roles before becoming a key figure in the broker’s media buying and partner relations team.
During his long tenure, Herzberg played a crucial role in launching the eToro brand in the US market and was instrumental in forming partnerships with established brands including NASDAQ and BlackRock.
Industry observers suggest these executive changes may be related to the company’s public offering preparations, with some executives potentially looking to cash out stock options that would become liquid after the IPO.
Profits and New Products
In its most recent filing with the Securities and Exchange Commission (SEC), the Israeli fintech eToro reported earning a total of $931 million in commissions by the end of 2024. This reflects a 45.6% increase compared to the previous year. The breakdown shows that 38% of this amount was generated from cryptocurrency trading, with an equal 38% from equities trading. Commodities accounted for 20% of the total, while currency trading contributed just 4%.
Looking back, eToro’s commission revenue was $639 million in 2023 and $632 million in 2022. The final quarter of 2024 proved especially strong, with commissions reaching $303 million, driven largely by Bitcoin exceeding a value of $100,000.
Separately, eToro has outlined plans to introduce options trading for users outside the United States later in 2025. The company also intends to roll out additional offerings, such as securities lending, to bolster its recurring revenue streams.
Shir Shalom, who led various projects related to risk management at eToro, has announced her departure from the financial trading platform after serving nearly four years in various leadership roles. “Forever an eTorian,” she wrote on social media, without revealing what her next career steps would be.
Shalom is the second eToro employee to announce their departure in recent weeks, potentially signaling a broader management shift as the company prepares for its long-anticipated public offering.
Leaves eToro After Three-Year Tenure
Shalom, who joined eToro in October 2021, most recently held financial, operational, technology, and model risk management functions at the broker. During her tenure, she worked closely with Deputy CEO Hedva Ber and Chief Risk Officer Sharon Biran to strengthen the company’s risk management framework.
“After years of doing – executing and building—it’s time to say goodbye to eToro,” Shalom stated in her announcement. She highlighted her work with Ber, describing her role as “turning vision into action” while serving as the deputy CEO’s right hand.
Shalom initially joined eToro as Chief of Staff in the Global COO and Deputy CEO Office, where she managed a budget exceeding $30 million and led expense reduction efforts that reportedly decreased yearly costs by $12 million. In 2023, she transitioned to her most recent position heading risk management across multiple domains.
In this capacity, Shalom was responsible for developing the company’s financial risk management program, managing operational risk across the eToro Group, building the model risk management domain, and leading business continuity planning. Her oversight also extended to information security, cyber, and privacy matters within the Operational Committee.
From KPMG and Accenture to eToro
Before joining eToro, Shalom worked at Accenture Israel for over five years, rising to Technology Consulting Manager in the Financial Services Industry. Her previous experience also includes positions at KPMG Israel, where she conducted financial audits and compliance assessments for major financial institutions.
During her time at eToro, Shalom also led “Invest with Her,” the company’s female investor community initiative, and had responsibilities for delivering compliance and risk updates to the board.
Shalom decided to leave the company at the moment when eToro chose to suspend its IPO roadshows in response to market turmoil triggered by the trade war and Trump’s tariffs. According to the official statement, the fintech is “evaluating market conditions” but has reportedly not changed its plans to go public in this quarter of 2025.
Veteran Marketing Expert Also Departs
In another significant departure, Shiran Herzberg, eToro’s Director of Media Partnerships and Head of Marketing for the GCC region, left after more than 13 years with the company. Herzberg joined eToro in 2012, initially working in customer service and affiliate management roles before becoming a key figure in the broker’s media buying and partner relations team.
During his long tenure, Herzberg played a crucial role in launching the eToro brand in the US market and was instrumental in forming partnerships with established brands including NASDAQ and BlackRock.
Industry observers suggest these executive changes may be related to the company’s public offering preparations, with some executives potentially looking to cash out stock options that would become liquid after the IPO.
Profits and New Products
In its most recent filing with the Securities and Exchange Commission (SEC), the Israeli fintech eToro reported earning a total of $931 million in commissions by the end of 2024. This reflects a 45.6% increase compared to the previous year. The breakdown shows that 38% of this amount was generated from cryptocurrency trading, with an equal 38% from equities trading. Commodities accounted for 20% of the total, while currency trading contributed just 4%.
Looking back, eToro’s commission revenue was $639 million in 2023 and $632 million in 2022. The final quarter of 2024 proved especially strong, with commissions reaching $303 million, driven largely by Bitcoin exceeding a value of $100,000.
Separately, eToro has outlined plans to introduce options trading for users outside the United States later in 2025. The company also intends to roll out additional offerings, such as securities lending, to bolster its recurring revenue streams.
